PROJECT: GRAND HYATT NASHVILLE
SERVICES: BRAND STRATEGY, GRAPHICS, NAMING

Nashville’s Newest Star

The Brief

In the last few years, Nashville has experienced the kind of growth spurt mayors of second cities pray for, which is why you’ve probably heard about its embarrassment of riches when it comes to memorable restaurants, pilgrimage-worthy coffee, and new-school bars all opened by innovative entrepreneurs who know a thing or two about Southern hospitality. LABS JOB? Help the crew at Grand Hyatt Nashville create social spaces that are branded with a touch of Nashville Glam and heaps wow touchpoints that keep locals and visitors coming back for more.