“SMART” IS OUR CORNERSTONE…
LAB, is a research and concept firm that drives the future of social spaces.
The team started a firm that could answer the strategic branding needs of an ever-changing marketplace and who’s creative is based on fact (as opposed to intuition). Our foundation is less about formula and more about synthesis, where smart become the basis for storytelling and creative problem solving. LAB employs an arsenal of analytics to explore how and why people are drawn to specific brands and how your brand fits into these paradigms. Our never ending obsession is growing brands, gaining consumer loyalty and increasing revenue for our clients. The team has concepted restaurants, hotels, wineries, retail environments and other public spaces around the world.
The team consists of global experts known for creating Trend Defying experiences with an operational edge. EACH project IS rooted in our four cornerstones:
Think Smart
Use analytics to achieve a strategic position in a competitive market.
Craft Boldly
Concept a compelling story designed to capture market and loyalty.
Futurecast ™
Develop brands that ignore trends and instead define them.
Operate Holistically
Collaborate with teams to build revenue positive, efficient brands.
THE STUDIOS
STRATEGISTS
At LAB our branding efforts aren’t about creating pretty packages. Instead, the strategists are here to ensure heads in beds and butts in seats. To take it a step further our strategists know that research doesn’t die …so we archive and activate our thinking to share with clients and industry colleagues.
CREATIVES
We’ve got loads of smart people at LAB but we also create some pretty beautiful things. LAB’s creative group put’s pencil to paper to craft wickedly clever and super stunning visual branding. From logo’s and collateral to websites and advertising, tastemaking is 2nd nature for our creative teams.
SPACIALISTS
If we’re working on a social space generally theres, well…space. We work with our internal spacial experts to ensure alignment with design and operations partners. The team can take any brand concept we send their way and create operational excellence with design savvy.
SERVICES
Whether we are building brands or creating experiences, we START WITH FACTS AND DREAM FROM THERE.
1.DISCOVERY Reports
Market Analysis
Historical Context
Consumer Profiling
Category Insights
Psychographics
Ethnography
Market Position
2.BRAND STORYTelling
Creative Vision
Brand Architecture
F&B Program Development
3.EXPERIENCE STRATEGY
Guest Experience
Programming
Operational Activation
Design Narratives
Signature Touch-points
4. ENVIORNMENT DESIGN
Design Narratives
Concept Design
Design Intent
Design Direction
Brand Activation
FF&E Selection
4. IDENTITY
Naming
Logo
Brand Guidelines
Signage
Art Direction
Web Design
5. PULLTHROUGH
Collateral Design
Advertising
PR Activation
Events Programming
Photography Styling
Uniforms
Tabletop
Copywriting
Staff Training
Packaging
F&B Program Refresh
EXPERIENCE. VALIDATED.
